Distru's Masters Series

Podcasts

Dive in and listen to stories of executives as they discuss their challenges and strategies of navigating the enigmatic cannabis industry with our very own CEO, Blaine Hatab.

Tiffany Devitt heads up government and consumer affairs at Cannacraft. She has a passion for cannabinoids, and a pulse on all things regulatory from decriminalization and banking to tax laws and the implications that come with federal legalization. She’s been through a raid, and once accidentally consumed an obscene amount of what she thought was non-medicated edibles, but she lives to tell the tale. She’s an all-around badass and an ultra positive force in our cannabis community.

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Luna Stower was born and raised in the Bay Area and has been part of the cannabis industry since prop 215 passed. She values the plant's endless medicinal qualities and bridges the gap between cannabis brands and social responsibility.

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Steve Albarran's background in finance and investing gave him a unique perspective on how to assess cannabis industry problems back in 2015 when he launched Confident Cannabis. He chose labs as an entry point and has scaled the business around powering the B2B wholesale marketplace. He has a fascinating take on the path to legalization for states and the importance of consumer preferences. At the end, he shares a wild interaction with an OG Oregon operator and cops buying weed in uniform.

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Jamie Feaster is a cannabis advisor, innovator, and a co-founder of Eaze. His approach to scaling companies and brands is simple and intuitive. Tune in to learn what efforts are key to success, and how riding Space Mountain at Disneyland launched his cannabis career.

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Shareef El-Sissi, an OG in the California cannabis industry is always a few steps ahead. Tune in for wisdom on partnering with the right people, the perils of raising capital, scaling your business, and why California is poised to dominate the globe.

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Maya Elisabeth is a pioneer in the California cannabis industry. Launching her brand, Om Edibles, in 2008, she takes us on a journey of the industry over the last 12 years. We learn about the healing elements of the cannabis plant and how to build a positive, lasting relationship with the plant as a consumer.

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Tune in as we chat with Jocelyn Sheltraw, Director of Regional Strategy at Headet. We talk about the importance of leveraging data in consumer cannabis across organizations, instead of in silos. She tells us how COVID-19 is impacting sales in March and April, 2020, and gets into favorite strains by state and consumption behavior for different demographics.

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Jennifer is the director of compliance at Blackbird and is deep in the weeds on the intersection between regulations, track & trace, and operations. We go over some specific laws in California and how they are manifesting for cannabis businesses as well as the track and trace system Metrc. Compliance goes far beyond just reading laws, it's matching real life business practices to those regulations to maintain efficiency while staying to code. She discusses this intersection in depth with actual use cases of how they are handling operations.

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Chris is the CEO and founder of Somatik that makes cannabis infused coffee and edibles. He breaks down the reality of running a brand in California including how he setup his own production and the nuances of getting shelf space in retail.

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Courtney runs Shelf Life Distribution and they have been distributing in California for years. She dives into the state of the industry and her perspective on the reality of cannabis distribution.

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Doryn has years of experience doing cost accounting in the Cannabis industry in California. She does a deep dive on what operators should pay attention to in the industry and shares some of her experiences.

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