Revelry Buyers' Club NY

Revelry Buyers' Club: What NY Cannabis Operators Need to Know Before Pier 36

What Is Revelry Buyers' Club?

Revelry Buyers' Club runs on Friday, September 18, 2026, from 11 AM to 7 PM ET at Pier 36, 299 South Street, New York, NY 10002. It's New York's cannabis trade show, built by On The Revel, a team that's been running cannabis community events since 2016. The show brings licensed cultivators, processors, and brands together with retail buyers and industry professionals for a day focused on real business, not just booths and swag.

Why Cannabis Operators Should Care

This is a working show, not a party with a trade show attached. Brands, microbusinesses, processors, and cultivators use it to get in front of New York retailers who are actively looking for products to stock. Licensed retail, micro, RO, and delivery license holders get 2 free buyer passes per group, so there's real incentive for buyers to show up and shop. If you're an exhibitor, you're not just getting foot traffic, you're getting leads and purchase orders on the spot from people who can actually place orders. If you're a retailer, it's a chance to see what's coming to market before it hits your shelves.

We Were at Revelry Hudson Valley, and We're Bringing Brands Back to NYC

We just got back from Revelry Hudson Valley in May, where we ran a Distru booth and put NY brands right on the shelf inside DistruCommerce. If you caught the video, you saw it live, brands displayed on our marketplace in front of the retailers who actually shop it. That matters because 96% of NY retailers shop the Distru marketplace every month. That's not booth traffic for a few hours, that's real, ongoing exposure to the buyers who stock New York's shelves.

We're heading to Revelry NYC in September and filling brand spots now. If you want your product featured on the Distru shelf in front of the room, we'd love to include you. Interested in being featured?

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How to Get the Most Out of It

Book your exhibitor package early

Tabling spots at Revelry go toward brands, processors, cultivators, and ancillary businesses looking for direct retailer access. The earlier you lock in a spot, the better your placement on the floor.

Bring product, not just a banner

Retailers are there to discover what's next for their shelves. If you can hand someone a sample or a sell sheet on the spot, you're a lot more likely to walk away with a real conversation instead of a business card that goes nowhere.

If you're a licensed retailer, claim your buyer passes

Every licensed retail, micro, RO, or delivery group gets 2 free buyer passes. That's a no-cost way to see the state's brands and cultivators in one room instead of chasing down reps one at a time.

Follow up before the week's out

With a full day of exhibitors and buyers moving through Pier 36, it's easy to walk away with a stack of contacts and let them go cold. Set aside time within a few days to reach out to the retailers or brands you actually want to work with.