CannaCon Virginia Beach

CannaCon Virginia Beach: What Cannabis Operators Should Know Before March 2027

What Is CannaCon Virginia Beach?

CannaCon Virginia Beach runs March 18-19, 2027, from 10:00 AM to 5:00 PM ET at the Virginia Beach Convention Center in Virginia Beach, VA. There's also a pre-show day on March 17 for CannaCon's business finance and strategy training.

CannaCon is one of the longest-running B2B cannabis trade shows in the country, and this is its first stop of the 2027 season. The floor is split into three zones: Infused for products and manufacturing, Culture for art and lifestyle, and Commerce for the business side of running a cannabis company. It's 21+ and built for people who work in the industry.

Why Cannabis Operators Should Care

Virginia's market is still taking shape, and that's exactly why this show matters. If you're a cultivator, processor, retailer or brand trying to figure out where the state is headed, you'll find the vendors, service providers and other operators who are making those bets right now.

The Commerce zone is where most operators will spend their time. That's where you'll meet the software, packaging, compliance and finance people who can actually change how your business runs. The Hosted Buyer Program is worth a look too if you're a retail buyer, since it's set up to put buyers in front of brands without the usual runaround.

How to Get the Most Out of It

Show up for the pre-show day

The March 17 business finance and strategy training is the part most people skip, and it's arguably the most useful. If you're building a Virginia operation, sitting in on applied finance sessions before you hit the floor gives you better questions to ask every vendor you meet.

Pick your zone before you walk in

Three zones over two days is a lot of ground. Decide whether you're there for products, partners or business tools, and plan your first day around that. You can wander on day two.

Ask Virginia-specific questions

Plenty of exhibitors will pitch you what worked in Michigan or California. Ask them how their product or service fits Virginia's rules and timeline. The ones with a real answer are the ones worth a second meeting.

Follow up the week after

Two days of conversations blur together fast. Block an hour the Monday after the show to send short notes to the people you actually want to keep talking to, and mention something specific from your conversation so they remember you.