What does blurry language mean in a startup context?

Blurry language is wording that sounds informative but still leaves people guessing, like saying soon or almost there. It creates uncertainty because it does not define a clear time, owner, or next step. In a startup, it can slow execution and cause avoidable misalignment.

How can I replace vague updates like almost there with something specific?

State exactly what is done, what remains, and when the next milestone will happen. Add a concrete time or date, plus what you will do if that time slips. This makes it easy for others to plan and reduces back and forth questions.

How can Distru ERP help a cannabis team avoid blurry language around inventory and production?

Distru ERP replaces vague status updates with real time inventory, production tracking, and seed to sale visibility so everyone can see what is available and what is in process. Teams can point to specific lot quantities, work order stages, and expected completion dates instead of guessing. This reduces confusion between sales, operations, and fulfillment.

What are quick signals that my message is too vague and needs deblurring?

If someone can respond with questions like when, which one, how many, or who is doing it, the message is probably blurry. Words like soon, later, almost, and ASAP are common triggers. A clear message names an owner, a measurable outcome, and a deadline.

Can DistruCommerce reduce unclear communication between cannabis brands and retailers?

Yes, DistruCommerce turns ambiguous ordering conversations into a clear B2B menu and procurement flow where products, pricing, and availability are explicit. Retailers can place orders based on what is actually listed, which cuts down on vague texts about what is in stock. Brands also get cleaner wholesale order details to fulfill accurately.

How does Distru help deblur compliance tasks like labeling and Metrc reporting?

Distru helps by automating compliance steps in Distru ERP and by offering DistruLabels as a free Metrc labeling tool, so teams rely less on verbal instructions and manual guessing. When labels, package data, and traceability steps are generated from the system, the requirements are clear and consistent. This reduces errors that come from unclear handoffs.

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Startup Culture: Deblurring Your Language

February 13, 2026

June 2, 2021

| Updated

February 13, 2026

TL;DR

• Blurry language creates confusion and uncertainty, even when it seems helpful on the surface.

• Vague responses like "almost there" or "coming soon" generate more questions than answers in communication.

• Clear, specific language improves team coordination and reduces misunderstandings in daily operations.

Written by Distru’s CTO, Johnny Ji

Have you ever agreed on a time to hang out with your friend only to find yourself standing at the meeting place wondering “Where in the world are they? They should have been here by now.” . You then proceed to send them a text and you get one of the following responses:

“Sorry omw”, “I’ll be there soon”, “Almost there!”

I’ve been in this situation quite a ton in my life, and each time I’m left thinking what had happened and when will they actually be here? This is an effect of blurry language in its essence; on the surface, it seems to provide helpful information, however, it does the opposite by creating more questions and uncertainty.

Continue reading how to deblur your language with clear, actionable steps in Johnny’s original post on Medium.

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