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DistruCommerce: Own Your Cannabis Wholesale

May 29, 2025
May 27, 2025
| Updated
May 29, 2025

DistruCommerce: Own Your Cannabis Wholesale

At Distru, we’ve always believed we should build software to best serve the needs of the cannabis industry and the operators that keep our supply chain humming. We first introduced our initial B2B menu feature a few years ago, with the intention of helping sellers with starting new orders from their buyers. In just the last 12 months, we’ve seen over $2,800,000,000 in transactions flow through Distru. 

As our customers’ businesses started to scale, so did their needs. We’re very excited to grow our B2B menu feature into a new product: Say hello to DistruCommerce!

DistruCommerce streamlines your inventory management, simplifies order processing, and boosts your sales channel – all from a single, intuitive platform.

Your Brand Deserves a Home

With DistruCommerce we want to hand you the reins and give you full control over your menu. Create custom pricing & discount structures, directly embed menus on your website, and send out shareable links to your buyers. And did we mention that retailers get FREE login access to DistruCommerce?

Embed Menus Directly On Your Domain

One of our most powerful features is the ability to seamlessly integrate your DistruCommerce menu directly into your existing website – with complete control over who can access your wholesale channel.

Only authorized buyers with approved accounts can view your pricing and place orders, giving you full control over who sees your wholesale information. You decide exactly which retailers and distributors gain access to your menu, protecting your pricing strategy and maintaining the exclusivity of your wholesale channel.

This gated access means:

  • Complete control over who can view your wholesale pricing
  • Protection from unauthorized viewers or competitors
  • Ability to approve each account individually
  • Different access levels for different buyer tiers, if desired
  • Secure login process for your approved partners

A Shopping Experience That’s Clean & Familiar

We've created an intuitive, appealing interface that makes ordering a pleasure for your approved buyers:

  • Clean, modern design that adapts to your brand aesthetics
  • High-impact product photography (with tasteful placeholders when needed)
  • Smart category filtering for intuitive navigation
  • Clear product information including THC percentages, strain details, and availability
  • Visual indicators that highlight featured products and special pricing
  • COAs & Invoices on hand so the paperwork gets done

The result is a beautiful, consistent experience that showcases your products in their best light. Looking at the product cards themselves, we display all the essential information buyers need: THC%, brand, strain, category and subcategory information, and of course, pricing – complete with visual indicators for discounts and special offers.

Pricing & Discounts That Actually Drive Revenue

Our pricing engine is one of DistruCommerce’s standout features – offering what might be the most flexible discount system in cannabis wholesale:

Featured Products That Stand Out

Featured products get special visual treatment with star indicators and prime placement at the top of their respective collections. This visual prioritization ensures your promotional items, new releases, or high-margin products get the attention they deserve.

Advanced Price Tiers: The Secret Weapon For Driving Sales

Our tiered pricing system is where DistruCommerce truly outshines the competition:

Strain-Specific Discounts

Create versatile discounts tied to specific strains across all product categories. For example, you can offer 15% off everything containing Apple Fritter – whether it's flower, concentrates, edibles, or pre-rolls. This cross-category capability makes promotions more powerful and easier to manage.

Volume-Based Discount Tiers With Visual Feedback

Implement minimum order quantity discounts that work across product lines to drive larger orders. When buyers reach discount thresholds, they're rewarded with an engaging confetti animation and immediate price adjustments – creating a satisfying experience that encourages increased purchasing.

The system intelligently handles mixed-cart scenarios, allowing customers to combine different products to reach quantity thresholds. For instance, four cases across two different premium flower strains can trigger a discount that applies to the entire order.

Account-Specific Pricing For VIP Customers

Set up customer-specific pricing that automatically applies when approved buyers log in. This means you can offer your best customers special rates, create incentive programs for new accounts, or implement regional pricing strategies – all managed automatically by the system.

These personalized price adjustments appear instantly when customers log in, creating a VIP experience that builds loyalty and encourages repeat business.

Seamless Integration With Your Compliance Workflows

For cannabis operators, compliance isn't optional – it's essential. DistruCommerce integrates perfectly with your existing compliance systems in both Metrc and BioTrack states.

If you're operating in a Metrc state, you'll appreciate how DistruCommerce supports your compliance obligations with those familiar yellow and blue RFID tags. Similarly, operations in BioTrack states benefit from our purpose-built integration that ensures you stay compliant without additional work.

Our compliance capabilities include:

  • Track packages from receipt to final sale
  • Maintain accurate package history for state reporting
  • Ensure proper inventory adjustments are recorded
  • Support compliant transfers between facilities
  • Keep your inventory reconciled with regulatory systems
  • Generate compliant manifests and transport documentation
  • Manage testing results and COA attachments

This seamless compliance integration means fewer headaches with audits and inspections – and more time focusing on growing your business.

Real-Time Inventory That Prevents Disappointment

Nothing frustrates retailers more than placing an order only to find out items are out of stock. DistruCommerce eliminates this problem:

  • Sync directly with your Distru ERP inventory (if you're using it)
  • Manual inventory updates for non-Distru users
  • Automatic hiding of out-of-stock items (optional)
  • Low stock warnings that create urgency
  • Batch-specific inventory tracking for compliance

This tight inventory control ensures your buyers always see what's actually available, reducing fulfillment headaches and improving customer satisfaction.

Analytics That Drive Better Decisions

DistruCommerce doesn't just process orders – it provides valuable insights about your wholesale channel:

  • Product performance metrics show which items are moving fastest
  • Customer purchasing patterns reveal buying frequency and preferences
  • Discount effectiveness tracking measures promotion impact
  • Regional performance data helps optimize territory management
  • Inventory turnover analysis improves purchasing decisions

These insights help you refine your wholesale strategy, identify growth opportunities, and make data-driven decisions about your product portfolio.

Predictable, Fair Pricing – No Transaction Fees Ever

In an industry already dealing with compressed margins, your technology costs shouldn't scale with your success. That's why DistruCommerce comes with simple, flat-rate pricing – no hidden fees, no percentage takes on your hard-earned sales.

Unlike platforms that charge transaction fees that grow as you sell more, our pricing model means your costs remain predictable regardless of how much volume you're moving. This allows for better financial planning and ensures your technology costs don't inflate just because you're having a good month.

Complete Flexibility Without Extra Costs

One of the biggest differences with DistruCommerce? We don't charge you more for creating multiple menus or storefronts. You can create as many menus as you need with no limit, and the pricing doesn't change regardless of how many you create.

This unlimited flexibility allows you to organize your wholesale channel exactly how your business needs:

  • One menu per brand in your portfolio
  • All brands in a single unified menu
  • Separate menus for different customer segments
  • Region-specific menus for different delivery areas
  • Special event or promotion-focused menus

For multi-state operators or brands with diverse product lines, this flexibility is game-changing – allowing you to maintain brand consistency while adapting to regional requirements.

Mobile-Ready For Your On-The-Go Sales Team

Your sales reps aren't always at a desk – they're in the field meeting with buyers. DistruCommerce was built with this reality in mind.

The mobile view transforms into a compact and streamlined ordering experience perfect for sales representatives in the field. You still get a high density of data, but it's much easier to navigate than traditional sales order forms, making placing orders on the go significantly more efficient.

This mobile optimization means your team can place orders during meetings, check inventory levels on the fly, and close deals anywhere, anytime.

Flexible Implementation: Standalone or Fully Integrated

DistruCommerce has been designed with flexibility in mind – you can use it as a standalone wholesale menu or as part of our comprehensive ERP system.

Standalone: Powerful Wholesale Without Changing Your Software Stack

If you're happy with your current inventory or operations software but need a better wholesale solution, DistruCommerce works perfectly as a standalone product. You'll get all the branding, pricing, and customer experience benefits without needing to overhaul your entire tech stack.

In standalone mode, you can:

  • Manually manage inventory levels in the Commerce dashboard
  • Upload products and pricing through our simple interface
  • Process orders through your existing workflow
  • Export order data to your current systems

Fully Integrated: The Power of Distru ERP

While Commerce shines on its own, it reaches its full potential when paired with Distru ERP – our industry-leading cannabis management platform. Distru ERP delivers comprehensive inventory management, compliance tools for Metrc and BioTrack states, production tracking, and sales management in one integrated system. When connected with Commerce, you'll enjoy real-time inventory sync, seamless order flow, automated compliance reporting, unified customer data, and end-to-end analytics. The best part? You can start with Commerce today and seamlessly upgrade to the full ERP when you're ready for even greater operational efficiency.

Built By Cannabis Operators, For Cannabis Operators

As a company founded by cannabis professionals, we understand the challenges you face every day. That's why DistruCommerce integrates seamlessly with our industry-leading ERP system – though you don't need to use Distru ERP to benefit from Commerce.

Real-time inventory syncing, automated compliance reporting, and clean data flow between systems mean you can focus on selling, not reconciling spreadsheets or dealing with compliance headaches.

Ready To Take Back Control Of Your Wholesale Channel?

The cannabis wholesale landscape is changing rapidly. Brands are demanding more control, better technology, and fairer pricing models – and DistruCommerce delivers on all fronts.

Whether you're looking to reduce technology costs, create a more premium buying experience, or simply gain more control over your wholesale channel, we'd love to show you what's possible.

Reach out to schedule a demo today and see firsthand how DistruCommerce can transform your wholesale operations. Your brand deserves better than being just another tile on a marketplace – it's time to own your channel.

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